Andrea’s strategically designed website allowed her to begin sharing with others to build her credibility!
Andrea disclosed in her questionnaire…
“I want my business to be out there and findable so that clients have quick access to content or coaching services and tools to use to get their “better” selves. We are all striving, so it’s important to be thankful for who we used to be and hopeful for who we are becoming. My main focus is to have enough one-on-one clients and paid writing work to sustain my family and help others with these services who may not be able to pay full price. I want our clients to feel secure throughout their entire journey here, and to walk away with a tangible, self-sustaining plan tailored just for them.”Phase One: Objectives & Strategy
Strategy Session
Andrea expressed in our strategy call that she:
[-] Wanted to see a happy face when she landed on her site and have it carried throughout.
[-] Planned to share content on the blog on her Instagram and LinkedIn accounts.
[-] Wants clients to feel peace and positivity when the site first loads.
[-] Desires easy navigation for her audience.
[-] Requested a contact form that notifies the lead and herself when submitted.
[-] Needs to effectively display her coaching services and other offers to her audience without it being confusing.
After the strategy call, Andrea said
“Your questions also helped me get clearer on what services I was offering as I developed.”
Andrea had three key objectives I noticed I wanted to implement into her website strategy:
1
Create a happy, caring, and trustworthy design that her audience will resonate with instantly.2
The content should highlight key components making it easy to digest, find, navigate, and share.3
To build up her credibility with her audience, the site should make it easy to communicate with Andrea.