Does your About page provide the correct information?

Ask yourself the following questions when creating your website’s About page.
Who reads About pages?
[-] The people who want to work with you [-] People looking at you for a job opportunity [-] Your competitors [-] Your friends and familyWhat do you write on your About page?
The secret sauce is to include the following: [-] A simple sentence that introduces yourself. [-] Explain how you gained your skillset. [-] Elaborate on why you do what you do. [-] Give reasons how you can help whoever is reading it. [-] Clarify why your audience should trust you. [-] Introduce an action you want them to take.
When does your audience look at this page?
[-] When they are looking to trust you or not [-] When they want to learn about your why [-] When they want to see what your values areWhere do you sell on this page?
[-] Sell yourself [-] Sell your why! [-] Sell your values [-] Sell how you help others [-] Sell who you’ve helped You might be asking yourself, what do I do if I’ve put all these points on my other pages? [-] Some of this information you might think is repeated on other pages, which is ok. [-] You might not have a lot of content, so just add snippets of this sprinkled throughout your site and provide a link to learn more so it entices them to click and land on your About page. [-] Everyone will not read every word on every page.